FSBO Madison's effectiveness in marketing FSBO homes has been highlighted in the New York Times in a June 8, 2007 article. A recent study concluded that homes marketed on FSBO Madison fetch a slightly higher price than homes sold through the local MLS, knocking down one of the real estate industry's long time claims.
FsboMadison was launched in February of 1998. That year 333 homes were advertised on the website. Steady growth ensued: 777 homes listed in 1999, 1100 in 2000… and on up, to over 2000 in each of the past 2 years. The average sales rate is approximately 72%. The FsboMadison.com website gets more traffic/week than the South Central Wisconsin MLS's primary public website and our "user-friendliness" has earned many positive reviews.
FSBO (for sale by owner) is not for everyone, but it is for most of us, as evidenced by the huge numbers in the Madison area who have done it successfully. It is generally much more straight-forward than you would imagine, usually requiring no more than a real estate attorney and a title company. Talk to your neighbors, relatives, and co-workers. Chances are you know someone who has used FsboMadison with great success. Welcome!
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